Here's what you can expect...
Hey there 👋, I'm Cecily.
I know exactly what it feels like to have so much to offer yet be stuck in neutral. It's taken years of trial and error to finally arrive at a place where:
My teaching aligns with my own interests and passions.
I can share my work with those who are curious and excited about what I have to offer.
I make enough money to sleep soundly at night.
Ten years ago, I was driving around town teaching every class and private client I could find just to make ends meet. Today, Yoga Detour is a six-figure movement education business that employs multiple people and gives me more freedom than I’ve ever had before.
Over the course of that decade I learned:
That teaching classes where you’re paid by the hour is unsustainable and the least efficient path to financial independence.
How important it is to scale your offerings and provide more value to a greater number of people without sacrificing your most valuable resources (time and energy) in the process.
Why understanding the ins and outs of operating a business is just as (if not more) important than anatomy, biomechanics and everything else you thought was enough to be a successful instructor.
Now, it’s time to pay it forward.
Here's what you can expect...
The Business of Movement: Part One
Mind Your Business: How Showing Up as Your Imperfect Self is Actually Perfect
with Jesal Parikh
Do you find yourself scrolling through other yoga teachers’ social media feeds and feeling jealous that everyone else seems to have it all together? Do you struggle with following through on your big idea because you feel underqualified or because you have no idea where to start? In this two-hour conversational presentation, you will learn:
Your Dream Offering: Crafting a product that’s unique to you and irresistible to your clientele with Cecily Milne
Going from "I have so many ideas!" (or, conversely, "I don't have any ideas!") to "I know exactly what I want to offer" isn't as hard as you think. When it's time to determine what you're going to put out into the world, discernment is key. In this two-hour conversational presentation, you will learn:
The Business of Movement: Part Two
Content Is King: The power of long-form content, and how to not burn out while creating it with Cora Geroux
Long-form content (podcasts, blogs & videos) is a powerhouse when it comes to creating brand recognition, trust, and sales in your business, but getting started can often feel overwhelming and confusing. In this two-hour conversational presentation, you will learn:
Taking the "ugh" out of social "medi-ugh": Marketing approaches that won’t make you want to run and hide with Cecily Milne
Chances are, you became an instructor (or service provider) because you want to help people, not because you want to be in sales. But in reality, you can't help people if they don't know about you and what you offer. Thankfully, getting the word out there doesn't have to mean becoming a gimmicky salesperson! In this two-hour conversational presentation, you will learn:
Here's who else will be joining the conversation...
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